With a client team wanted to create an event to heavily leverage social media, but resources were modest.
The main resource was name recognition of an iconic artist: Jay Z.
The second was a media buy: a store window at Macy's on 34th Street in Manhattan, some of the most valuable real estate in the world.
We launched the fragrance with an interactive window supported with a targeted out of home campaign, digital advertising and website. Sales were well over forecast, and the window was extended through Valentine's Day at the Macy's in downtown Brooklyn, with our video content later used as a TV spot.
